For years, Google Analytics has been the go-to for website analytics. Many businesses and individuals rely on the platform for its ease of use with other Google products and services. Not only that, but the company’s analytics platform integrates with different types of CMS, including WordPress and many others. Google Analytics is the most often used analytics service around the world.
Another reason for Google Analytics being the first choice is that the platform is free. The reports are comprehensive in nature, and it ties in effectively with SEO.
While Google Analytics has been an excellent choice for years, it does have some problems. For one thing, the platform is slow. For another, the service has grown into a cumbersome over the years with its complex UI. Lastly, Google has known privacy issues, which means your company and site users’ data are put at risk.
We’ve come up with a list of alternatives to Google Analytics, which are faster, committed to privacy, and offer some features not found in Google.
ChartMogul is aimed at SaaS, which provides subscription plans. The company claims they’re the first in the world to offer a subscription data platform.
The company is best for startups and makes it easy for them to track and analyse data all in one place. They say you only need to connect your sources, and within seconds the platform provides monthly recurring revenue, churn rate, customer lifetime value, and more.
However, the platform helps to dig deeply into data say you don’t have to be a spreadsheet expert and programming languages are not necessary.
The service is best for startups, with ChartMogul pricing based on your monthly recurring revenue. With their free plan, you get up to £7,069.40 MMR. After this, the pricing begins at £70.69 per month.
This platform helps you create online products geared toward the user experience. This means products are specially designed to meet the users’ needs, which results in higher conversion rates.
Fullstory offers a full set of tools that are best for large in-house teams or in-house teams that include outside agencies and freelancers. The platform indexes each digital interaction with your site or app then provides data that teams can use to “measure, validate, and act on each experience at scale.”
FullStory is also serious about data protection and uses industry-leading privacy controls to protect you and your customers. They are GDPR and CCPA compliant, and hold a SOC 2 Type II attestation, is ISO 27001 certified, and stores data on the Google Cloud Platform.
FullStory has a free plan for up to 1k sessions per month. When this number is passed, you’ll need to contact the sales team to get a quote.
Heap uses an event-based tactic for data analytics. The result is data that lets you know exactly how many people have visited the site and their actions when there. While this isn’t a unique service, Heap is one of the best when it comes to this type of data collection.
The analytics platform uses an auto-track tool that allows you to get set up and running right away. With a new installation, you’ll have data analytics right from the start. This makes the platform an excellent choice for startups. It’s also a perfect fit for major enterprises.
Heap offers a free plan with 60k sessions per year, with 12 months of data history. However, when you go past the free plan, business plans begin at £8,485.80 a year.
Fathom is an excellent analytics platform, which also takes security and privacy seriously. The dashboard is simple and makes it a great choice for those who need simple analytics to make business decisions.
The service is perfect for freelancers and entrepreneurs who have multiple projects. The reason is that the platform allows you to run more than one domain with a single account. Fathom is cookieless. It’s also GDPR, ePrivacy, PECR, CCPA, and COPPA compliant.
They offer a free seven-day trial, after which the service starts at £9.60 a month.
GoSquared is an analytics platform that offers a suite of tools geared to independent makers of SaaS projects. While it is an analytics platform, the service also provides a team inbox, live chat, and marketing tools.
The platform is also an excellent choice for startups looking to build a team and who may not have in-house data engineers. Plus, GoSquared makes it easy for anyone to setup.
GoSquared offers a free plan that’s best used to evaluate the product. The free plan includes real-time web analytics, intelligent lead capture, chat to visitors, team inbox, and more. This plan is for one user and one project. When your business starts to grow, you can try either the Early Stage plan at £29 per month or the Suite Plan at £79 per month.
Microanalytics is a free website analytics platform that takes a lightweight approach. It also takes privacy seriously.
The platform uses a simple dashboard with acquisitions, technology, event tracking, and user location to monitor site users. The service is compliant with the web’s most demanding privacy laws, including GDPR, CCPA, and PECR. What’s more, the tracking code is only 1kb in size. This means its footprint won’t be evident in the data.
Microanalytics is free for up to 10K page views per month. After you cross this point, the monthly plan starts at £6.36.
Summing It Up
As you can see, there are several options when it comes to choosing an alternative to Google Analytics. We focused primarily on those that are best for startups and entrepreneurs. However, there are also large enterprises using some of these valuable services. Each analytics platform offers a free plan, which can be upgraded later when you’re ready.
No matter your business’s size, an alternative analytics platform can provide your company with more layers of data while also complying with the strictest privacy policies around. That’s something you can’t say about Google Analytics.
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent a decade working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.