Today, businesses require an online presence like never before. An engaging website is essential to a company’s survival. This is the reason many organisations turn to using WordPress for their professional websites.
WordPress is one of the most popular content management systems (CMS) around. This is because it’s easy to use, even with no coding knowledge. WordPress designs, themes, and plugins also make it easy to provide additional functionality, which increases site visitor engagement.
In this article, we will review methods you can use to enhance site visitor engagement with your own WordPress site. However, you must first have an understanding of your business before designing a site.
What’s Your Business & Niche?
Stop and consider your business for a moment. What industry are you in? What type of business do you run? For example, maybe you have an ecommerce business, offer professional services, or want to build a personal website. It’s essential to understand your primary niche, as this has a direct bearing on the type of website you’ll need.
These are important questions to consider before building your website. What’s more, it’s also crucial to decide on your site’s purpose. For example, will the site mainly be informational? Will you provide information and sell products or services? Having a defined purpose ensures site content is focused on reaching your target audience.
Understanding your niche and website’s purpose also determines the type of enhancements it needs. The more focused your website, the more it will resonate with visitors, leading to increased engagement with the site.
How to Enhance Website Engagement
With the website niche and purpose determined, now you’re ready to move on to our tips for creating a stunning WordPress site! WordPress offers many ways to make a stunning website and increase its functionality. Here are our tips for increasing engagement with your WordPress site.
1). Make the Site Appealing
The key is to make your site appealing without overstuffing it. It’s essential to create a balance between an attractive site and one that’s overdone. As you make the site make sure to avoid using too much content or too many images. When a site is overstuffed, it becomes distracting and difficult for site visitors to use. When site users are overwhelmed by the content, they may even leave the site.
However, your site does need to have the content site visitors need. The elements they expect will differ depending on your business and the purpose of the site. For example, some sites will require content, images, and videos, while others need details about products and services.
And don’t forget your website’s aesthetics. The site needs to be pleasing to the eye, with an elegant theme, fonts comfortable to the eye, and contain crucial information site users need.
2). Use Plugins to Increase Functionality
WordPress is famous for the sheer number of plugins it offers! With such a wide variety of plugins, it’s easier than ever to create a stunning, versatile, functional website.
What’s more, plugins can also enhance your website’s appearance. For instance, some plugins create 3D sliders, video galleries, and so much more. WordPress plugins are a great way to increase engagement by increasing your site’s user experience.
3). Focus on Content
Content is one of the main reasons visitors come to a website. Content can include text, images, videos, and more. The goal is to ensure all content is valuable and targeted to your audience. Content that’s not meaningful is useless and will turn site users away.
WordPress provides an amazing platform for all types of content. While it’s excellent at managing text, WordPress also does a great job of handling images, audio, and video. In addition, the CMS offers a wide range of tools, themes, and plugins (as noted earlier) that make it easy to create and manage content.
We also have to mention that WordPress is also SEO-friendly. This is because it’s written in such a way that makes Google and other search engines happy with WordPress sites. WordPress sites tend to rank higher than other sites in the search engines. And some plugins can also help improve your site’s SEO optimisation!
4). Use High-Definition Images
Speaking of website content, remember to use high-definition images to enhance engagement on your WordPress website. Images are an essential element for your website. Images are used to capture site visitors’ attention and are more effective when relevant.
Images are used to convey a message that resonates with site users. They can also quickly deliver a message, even without words. What’s more, images can also be optimised for SEO, which can increase traffic to the site.
If you’re running an ecommerce site, then images are imperative. Product images let customers see a product and make informed decisions on whether to make a purchase.
So, when you’re designing your site, remember to use beautiful, high-definition images. Make sure to optimise them for SEO, too, to increase traffic to the site. And keep images relevant and meaningful to improve the user experience and engagement with your WordPress site.
5). Don’t Compromise Speed & Security
Your WordPress site’s speed and security are also essential for increasing engagement. With WordPress, the platform is built for speed. However, speed may be compromised by using too many plugins, large images, and more. In addition, site visitors are more apt to leave a site that’s slow. So, make sure your site’s page load is fast.
WordPress also offers a ton of security for business and ecommerce sites. The platform also offers plenty of plugins that can enhance security. When customers are planning a purchase, they tend to only buy from websites they know are secure. So, ensuring your site’s security is in line with customer expectations is another way to increase engagement with the site.
Summing It Up
WordPress is one of the most popular CMS platforms for a reason. It offers a wide range of features that can make your site more valuable to site visitors.
What’s more, WordPress is amazing for all types of content. This platform can be used for many kinds of business, ecommerce, and personal websites. And it offers the tools you need to increase engagement with your own website.
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent a decade working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.