Are you looking for a way to increase engagement on your social media platforms? Have you thought about running a contest via social media? Then you’ve come to the right place!
We’ve put together information on 6 of the best tools to run contests on your social media platforms and increase your audience in the process.
What is a Social Contest?
A social (media) contest is nothing more than a fun method to help increase your brand’s audience. It’s actually a promotional tool aimed at your targeted social media audience. These contests work to build brand awareness by getting attention to your business, and in the process helping you reach out to a new and larger audience.
Social contests can include any of the following:
- Photo contests
- Voting contests
- Survey contests
- Trivia questions
- Caption contest
- And more
There are many types of social contests—you just have to choose the one(s) that best fits your target audience on social media platforms. Contests can be run on most of the larger platforms including Facebook, Twitter, Instagram, etc.
Running a social media contest, you’ll need to first check the rules on the sites you plan to use. Then, you’ll be able to choose the best tool(s) to set up and run your contest.
We’ve put together a list of 6 tools of the best tools to run a social contest. Let’s get started!
Shortstack is a very popular tool for running social media contests—the main reason, it’s an all-in-lone tool that helps you run all types of contests across a large swath of social media platforms, including Facebook, Twitter and Instagram. This tool can also be used on sites such as Pinterest!
Shortstack offers over 90 templates and 30 themes to create your contest. It offers drag and drop functionality, making this an easy and fast tool for setting up a giveaway or other contest. You don’t have know any coding. The tool also allows you to easily create customized URLs that fit your brand.
It also offers:
- Detailed analytics
- Verified voting
- You also have the option to restrict voting
- It allows you to reward entrants with extra changes to win if they refer a friend or share if entrants share their own email address
- And more
Overall, Shortstack is an all-in-one tool for promoting your business or running a campaign across social media platforms. It offers a high degree of flexibility and functionality, while making it fun and easy to increase your audience and promote your brand.
Gleam is another great choice when it comes to a robust social contest app. Plus it’s easy to use! It’s possible to run competitions and sweepstakes using Gleam. Just use their drag and drop functionality to choose the entry methods you’d like, and then order these as you desire. They offer a wide range of social media integrations and widgets. There’s no coding involved!
Another great feature this app includes is the verification of each action a user takes. It’s more different to “game” the system for a win. The app makes sure contestants complete each required action for your contest. You can rest assured the data has been qualified and you’ll save time by not having to go through each and every entry to ensure all requirements have been completed.
Gleam also makes it easy for anyone entering the contest. Their forms are faster and easier, with some forms only requiring one click. You can also set required actions to be repeated every day, it’s possible to reward participants by allowing them to share daily on social media, etc. to earn more points. Gleam even makes it possible to embed a YouTube video to create a more interactive format for your contest.
One more great point—Gleam is easy to use on your WordPress site. All you have to do is install the Gleam WordPress plugin and go from there.
Wishpond is more than just a powerful marketing automation tool. It also makes it easy to create landing pages for your social contests and promotions!
It offers over 10 different contest options including:
- Photo contests
- Instagram hashtag contests
- Essay contests
- Voting contests
- Photo caption contests
- Pinterest contests
- Referral promotion contests
- Video contests
The app also allows you to reward contestants for referrals, offers daily entry and voting, and includes customizable forms allowing you to create a contest to fit your brand and site. In addition, contests are easy to create within only a few minutes. You can also use your business logo, and the app also offers a plugin for your WordPress site.
Wishpond makes it easy to publish or contest and offers real-time reports to your merchant dashboard. It’s fast and easy to check on the contest’s metrics and optimize giveaway performance while the contest is running.
When the contest is over, you can easily download the data into Excel, where you can see all the data about contestants and more.
Woobox is another popular contest tool and for a reason. The app offers ready-made campaigns that make it easy to get up and running. You can use it to run contests across a wide variety of social media sites including Face, Vine, YouTube, Instagram and more.
You can run a wide variety of contests with Woobox including:
- Personality quizzes
- Poll popsts
- And more
This tool also offers drag and drop functionality, making it easy and fast to create a custom campaign using your own branding elements. Woobox’s dashboard is also easy—it even lets you create the message about your contest to share across Twitter and Facebook!
The tool also offers analytics as your contest runs, so you’ll have access to data during the contest. You’ll also be able to make changes to your contest as it runs live.
Woobox is a proven tool when it comes to reaching out to a larger audience, grow new leads and increase your brand’s engagement.
While Agorapulse is mostly known as a social media management tool, it also allows you to run social contests on its platform.
This tool offers:
- An in-depth reporting system, similar to Facebook analytics. This tool is intuitive and easy to use, and helps you focus on key metrics within the contest data.
- A ROI calculation, with insights on the best days/times to post and what medium results in the highest level of engagement.
- A number of apps to run your contest on Facebook:
- Photo contest
- Instant win
- Personality test
- Fan vote
- Coupon app
In addition, you’ll also find that Agorapulse offers you a free trial, where you can choose between sweepstakes, a photo contents, or a quiz for your Facebook page.
This is one of the easiest tools to run a contest. If you need to get a contest going fast, and want an easy, simple tool, this one’s for you. In fact, it’s possible to create and launch a giveaway in under three minutes! Not only that, but you can easily integrate the contest into your website by just copying and pasting the code in the place you’d like to display the contest widget. What could be easier?
There is more! The tool offers the following:
- One-click integration into all popular social media platforms
- Incentivize contestants with one-click integration across all your social media platforms.
- Give contestants multiple options and weight their actions
You’ll find this a quick and easy way to get a contest up and running in no time!
Running a contest is a great way to bring attention to your brand, gain new leads and have some fun! You have a wide variety of tools to choose from, all of which can bring you new leads while providing a fun contest for participants.
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent a decade working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.