With so many different ways to market your business online it can be difficult to understand which strategies will provide you more customers and leads. Depending on your industry you’ll see differing success whether you decide to embark on an...
Digital Marketing Tips
What Is a Chatbot?
The expectation for businesses to be available around the clock is a norm. Enter chatbots—an efficient and cost-effective solution to provide automated live chat support on your website, catering to visitors' needs promptly. Beyond alleviating the burden on customer...
Why Switch Careers To Digital Marketing?
Digital marketing is an integral part of today's business landscape, closely aligned with our daily routines. Its constant evolution mirrors the pace of technological progress. This dynamic field presents a substantial business opportunity, offering a practical and...
Top Offline Marketing Strategies that still work
In the fast-paced digital era, offline marketing remains a formidable force in establishing a brand's presence. These strategies not only endure but thrive, creating lasting impressions. Let's delve into the top offline marketing strategies that still work, bridging...
Common Landing Page Mistakes & How To Fix Them
So what is a landing page? It's a dedicated web page crafted specifically for a marketing or advertising initiative. Its primary objective is to convert users into leads or customers by prompting them to take a specific action,...
Best Practices For Hiring And Onboarding Remote Developers
In the rapidly evolving landscape of the modern workforce, hiring and onboarding remote developers has become an essential strategy for businesses to stay competitive and agile. With the right practices in place, remote developers can contribute significantly to your...
Is it Worth Starting a Podcast this year?
Podcasting has witnessed a meteoric rise in recent years, transforming from a niche hobby to a mainstream medium for sharing information and entertainment. With 2024 nearly upon us, many individuals are wondering, "Is it Worth Starting a Podcast this year?" In this...
What Does a PPC Specialist Do? – An In-Depth Guide
Unravelling the World of PPC Specialists Welcome to our in-depth guide on the exciting and dynamic world of PPC specialists. In today's fast-paced digital landscape, Pay-Per-Click (PPC) advertising has become an integral part of any successful marketing strategy. As...
Google Ranking Factors You Need to Prioritise in 2023
Google is the most successful and popular search engine in the world and for good reasons. The search engine giant offers the most power search engine available today. According to Stat Counter, Google has 93.7% of the search engine market share in the UK! For any...
Steps to Rebrand Your Business and Not Hurt Your SEO
It’s not uncommon that a business decides it’s time for a rebrand. They may want a new look for their business and website for various reasons. However, they don’t want to lose their hard-earned traffic, ranking, or customers in the process. Very similar to a website...
Surprising Influencer Marketing Statistics
Have you noticed that social media has become more popular and integrated with everyone’s lives? With the rise of social media, social influencers have also become more popular. Who doesn’t have their favourite Instagram, Twitter, or YouTube stars? People are...
How to Do a PPC Competitive Analysis
Do you have any idea who your PPC competitors are? Are competitors bidding on your keywords, including your branded keywords? If you have no idea, you’re probably losing some business and revenues! But there’s a way to discover what’s happening with your PPC...
Increasing Email Engagement: Get More People Reading!
Some say that email marketing is an old-fashioned method for marketers to reach their customers. However, the truth is that email marketing is still an effective tool for reaching out to customers. It takes a lot of time and effort to plan an email marketing strategy....
Tools to Use to Simplify Digital Marketing Campaigns
We’re in the 21st century, and everything is digital these days. You can order food through an app on your phone, do your banking online, and stream (watch) movies, sports, and more. The move to digital has also hit businesses, with many using social media apps. Are...
What’s the Best Mailchimp Alternative?
For years, Mailchimp has been the leader in email marketing. The platform was an excellent place for SMEs and offered a 100% free plan that put Mailchimp first among email marketing platforms. However, the site lost favour in recent years for changes to its pricing...