As with most subjects (particularly within the digital space), web design is the victim of a number of misconceptions that we see on a regular basis. For this reason we’ve decided to compile a list of the most common misconceptions that we come across in an attempt to demystify the topic.
Web design is cheap
The price of a website can vary greatly depending on which route you take. This spans the cheapest – doing it yourself – right through to the most expensive – engaging an agency. Although there is a such a range of options all with differing costs attached, most people assume that a website is going to cost far less than reality.
The rise of freelance websites like Upwork and Fiverr has fuelled this misconception. We aren’t saying that you can’t pick up a website for £100, in fact there are many freelancers overseas that will provide just this. Though as with anything, you get what you pay for.
If you’re seeking a website that will act as a powerful marketing tool, develop your brand and ultimately bring you more sales, it represents the central pillar of your digital marketing success. To engage with a web designer that can provide all of this and more shouldn’t be cheap. You’re benefitting from their years of experience and knowledge after all.
Remember, if you judge your website proposals on cost alone, you may suffer over the long time. Most cheap website quotes cut corners to make the projects worth their while and you won’t be aware of this until much later down the line.
The build it and they will come mentality
We wish it was as simple as launching a website and watching as the sales come flooding in. Many organisations that pursue a web design project mistakenly have this expectation and it rarely translates into reality.
Successfully promoting your website so that you can attract new business takes work. Although a thorough website designer will provide you with a strong foundation, to get a decent return on investment you’ll need to plan to pick up where they finish.
For the best chances of high exposure across search engines and social media, you’ll need to be prepared to work hard at marketing your business online. There’s plenty of guides to find the best things that you can be doing regularly, just like this one.
Once it’s built it’s done
Many businesses fall into the trap of building their website and then proceeding to forget about it for a number of ways. This is the best way to not receive any return on your initial investment.
The best owners are the ones that recognise that their website will never truly be finished. With Google always on the hunt for fresh content alongside website visitors that want novelty, it’s essential that you’re always tweaking your designs, adding content and swapping out images.
Whether you’re contributing to your blog (and why wouldn’t you? The results are amazing) or split testing your landing pages to see what formats increase your conversions, you should be prepared to continue to improve your website incrementally for the foreseeable future!
It’s all about how it looks
Yes, we agree that the way a website looks is vitally important to promote your brand and services effectively. Your website should be intuitive, easy to use and have prominent call to actions to entice your potential clients to get in touch.
With this said, the visual aspect of your website is not the entire picture. There’s a lot that goes into building an effective site that you cannot see. Referring back to our first point, these are the things that don’t get done when you engage with the cheapest offer.
Things like website load speed, optimising for search engines and following best security practises are all essential things to organise to be in with the best chances of success. No matter how pretty your website is, it’s pointless if it takes hours to load or nobody is finding it through search engines.
Stick in the right amount of keywords and you’ll appear on page 1 of Google
We can forgive this misconception because generally when it comes to search engine optimisation, the water is extremely murky. The idea that you can add the right amount of keywords to your website and you’ll see great results is an old but still surprisingly common belief.
SEO has changed much over the past decade and where it was previously very easy to game the system, it isn’t anymore. Where your website appears in search engines depends on many different factors that include factors to do with your website and broader online presence.
To rank well in search engines it takes time and dedication and it certainly isn’t as easy as installing an SEO plugin and adding as many keywords as possible.
We hope you’ve found this post informative. As always, if you have any questions, please let us know!
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent a decade working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.