There are loads of ways to build a mailing list and so many different online tools to choose from. For the purposes of this post, we will outline the quickest and cheapest tools for doing this – perfect if you don’t have a great deal of time or budget.
Our favourite tools that we’ll be writing about today are Mailchimp and Hubspot.
What do they do?
Mailchimp is a mailing list tool that includes lots of fantastic features and analytics. It’s also free until you reach a certain number of subscribers. Once you’ve created an account you will be able to create a list and import your existing contacts (if you have any). Make sure you take a moment to create a branded template, which is really easy with Mailchimp’s system.
Hubspot is a fully cloud based Customer Relationship Management system which is fantastic for marketing as well as managing your sales pipeline. Again, the starter pack is free forever but you may consider purchasing a plan as you grow. If you don’t plan on using a CRM system, the element that you need is the Marketing component. This will allow you to create a “Lead flow” – basically a popup that appears on your site in response to an event, presenting your email opt in. The best thing about Hubspot is that you can sync it to your Mailchimp account so that when ever somebody opts in to your pop up, this contact will be added to your Mailchimp list. This allows us to do exciting things:
Giving out a free resource in exchange for opt ins
In relation to building your list, the most popular way is to entice visitors to sign up is to give away a useful resource in exchange for an email address. Depending on your niche this can be a checklist, how-to guide, infographic or anything else that provides value to your visitors. If you’re not inclined to create this resource yourself, have a browse on freelancer websites like Fiverr – you can pick up some really high quality infographics and other resources for a competitive price.
Armed with your new resource and account with both Hubspot and Mailchimp, you’ll need to download the Hubspot WordPress plugin. After installing this on your website and connecting to your Hubspot account, you’ll need to jump back into Hubspot and create a Lead Flow. This is a fairly self explanatory process and Hubspot guides you through this effortlessly. Once complete, this will link to your WordPress site and start presenting itself to your website visitors.
The final thing you need to do is organise for the resource to be automatically emailed to your subscribers when they sign up using this pop up. Jump back into Mailchimp and navigate to your list. When on this page, click “sign up forms” and then “general forms”. When you are on this page, you will need to click on the drop down box (just below the menu that includes “sign up forms”) and select “Final Welcome Email”. This is the email that is sent once the subscriber confirms their email address and is the perfect place to include your free resource. You can alter the content of the email body, uploading your file and pasting the link.
Now you have a full automated process, from email opt in to sending a resource. If you have any questions or need any support setting this up, we’d be glad to help!
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent a decade working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.