If you are putting in all of this hard work to get more website visitors, make more sales and appear higher in Google, you will want to know how your efforts are being rewarded. It’s also good to track what you’re doing, and what proves to be the most effective at working towards your business goals. Below are a list of different ways you can track how your results:
Website traffic and demographics
You’ll want to track how many people are visiting your site, when and how often. You can find this out and more using Google analytics. If we created your website you will have been granted access to your account or we can provide you monitoring reports if you have opted for our maintenance and care package. If you do not have Google analytics installed you can start here, or install the Monster insights plugin on your WordPress site for a simple step by step install.
However you decide to access Google analytics, you will want to pay attention to your bounce rate (the percentage of your users that spend less than 30 seconds on your website and leave before interacting with it) as well as how each of your pages are performing. You can get useful insights into the age, gender, interests and more demographic information here as well.
Broad SEO (backlinks, authority checking and keyword rankings)
If you have been doing lots of different things to try and improve where you are listed in Google for certain keywords then you’ll want to know what progress you have made. Google Search console is the main tool you can use to figure out where you are ranking for certain keyword phrases, how many websites link back to yours and other useful bits of information. If we created your website then search console will already be integrated and we can provide you access to this data when ever you require. If you haven’t installed it yet, it is quite simple using your analytics account to verify.
If you want to check your domain authority and backlinks using a different service, MOZ open site explorer is a useful free tool. You should see your domain authority increase the more websites link back to yours.
Finally, SEMRush is a fantastic tool that gives you heaps of data about where you are ranking, where your competition is ranking, and much much more. The free version gives you a limited number of searches and if you are serious about increasing your search rankings it may be worth investing in the paid version.
Local search rankings
There are a few really good tools online that you can use for free. The first we’d recommend is The Hoth. If you create an account you can use their free rank tracking tool which will show how you rank for certain keywords over time.
Brightlocal is another brilliant tool which will allow you to track both your local rankings as well as which citations you have. This allows you to identify new opportunities for adding your business to various online directories.
Remember – custom reports and more with our maintenance care package – learn more!
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent many years working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.