For you to get the biggest return on investment out of your content, you need to pay attention to what your visitors want to see and what Google wants to see. Done correctly this allows you to build trust with your target audience and improve your rankings in search engines for keywords that are important to your website.
So when you come up with a new blog content idea, run it through this handy flowchart and refine your subject matter before spending the time to write it!
Download the PDF or view the image below:
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent many years working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.