Your business needs a website—that’s a fact. And that website should be representative of who you are, as well as provide value to site visitors. But how is this accomplished?
Are you looking to redesign your website or create a new one? Then you’ll need to know the essential elements your website needs to be a success.
We’ve put together a list of elements to help you out—these are the elements that every business website should include.
The Most Effective Website Elements Your Business Needs
Here are the most effective elements every business needs—including yours.
1). A Higher Purpose
Yes, a website needs a higher purpose other than just having a goal to bring traffic to the site. While the website is a key piece in marketing strategy, it needs to include a company’s purpose, too. This means that everything on the site needs to be geared to this goal including content, how the site’s organized, and even how it looks.
Some examples of a website’s purpose include:
Lead generation: may include certain types of marketing materials, invitations to webinars and courses, and more. In addition, the website needs to include a call to action (CTA) in order to motivate site visitors to become involved with the site and the business. This can include signing up for a newsletter, which allows the company to grow an email list.
Brand awareness: this is how the website allows visitors know about the company’s identity, goals and purpose. Not only that, but brand awareness elements also include explaining the value of their products and services. Brand awareness elements include logos, images, content, and a certain type of design that goes with the company’s identity and industry.
Customer support: this is another way a website can be used. It can be there to help with customer support. The elements included in this type of site/section includes the information that customers need and want. They may not have time to call or email customer support, so putting this information on the stie can be extremely helpful and beneficial for customers. Elements to be included here are contact information, videos, guides, how-tos, and other types of content that help customers to understand the product or service.
2). Structure & Organization
This is another very important element of a business website. The information and navigation should be easy and fast, which means it needs to be laid out logically. This means that customers should be able to find their way from section to section, or page to page and find the information they want. These elements can also include CTAs, but they should be logically organized, with nothing difficult to find.
Then the navigation be repeated on each page. Not only does this create uniformity, but it also leads the site visitor or customer. The flow should be natural and simple.
In addition, the content should also create a sense of cohesion across the site. Nothing should make it confusing for the site visitor or customer.
3). A Distinct User Experience
This means that each user should have a unique experience with the site. This makes the user have a completely personal experience with the site, using elements that include color, fonts, visuals, and more. Whatever adds life and keeps the site from being boring.
To make the user experience unique, use these techniques on the site:
- Keep things simple, not complex
- Create order, rather than chaos
- Make the site useable
- Remember to design for mobile devices
4). Ecommerce Should Be Simple
The whole purpose of an ecommerce website is to lead customers to making a purchase. It’s that simple. However, to accomplish this, it’s necessary to have product photos & descriptions that are detailed. While the customer isn’t able to see the item in person, they should have all the information they need to provide them with an accurate description and representation of the product.
The same applies to products that are not physical items. These companies need to provide clear descriptions on how the service or product works and then provide animations, videos, and even screenshots to back up their descriptions.
5). Keep the Site Updated
Another element that’s important for a business website is to keep the site updated with interesting content. You don’t want visitors to come to the site only to believe it’s a dead end or a dead site. When a site isn’t updated for years, this is the impression it will leave with visitors. This only leads site visitors to believe the company is the same as their website—dead.
This is why it’s important to keep landing pages and blogs updated with new content. This can include videos and images. The content needs to be high-quality and include information that’s helpful to site users. Ecommerce especially need this type of care if they are to succeed.
6). Distinctive Typography
Along with colors and images, typography is another large part of getting the brand’s identity across. Fonts need to match the company’s character and industry. Once you’ve chosen a fitting font, it should be used across the entire site. This means the font should be used on headers and more.
And don’t think that you need to stay with standard fonts. Instead, you may want to consider using bespoke fonts such as hand lettering or other styles. These can breathe life into website pages when used in the right way.
7). Make It Easy to Get in Touch
Website visitors may be looking for ways to get in contact with your business. If they can’t find that information easily and quickly, they’ll be frustrated. They may even leave without interacting with the site at all.
To avoid this, make it easy for them to connect with the business. And try to include several methods they can use such as:
- Contact forms on the site
- Phone number(s)
- Email address
- Social media buttons (including Facebook, Twitter, Instagram, and others)
Give your site visitors more than one way to get in touch. Some people may prefer to contact you via social media, while others may feel more comfortable calling.
Summing It Up
These are some of the best elements you should consider adding to your business website. The goal is to make the website attractive, up to date, and make it easy for visitors and customers to find the information they need and want. If you manage this, you’ll have a website that’s a valuable part of your marketing strategy.
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent a decade working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.