Keeping up with a business blog is the best way to benefit from increased traffic, more leads and a better search ranking position. Follow the steps below to add your content and optimise it for website visitors and search engines. Don’t fancy doing this yourself? Sign up for one of our website management packages.

 

Step One – Navigating the website

Optimise your links

 

If you have only linked to other parts of your website like your contact page or another blog post then you don’t need to worry about this step. If you have linked to other websites that are not your own it is SEO best practice to make these “nofollow” links. The reasons for this and the definition of a nofollow link are probably worthy of another post entirely, so if you want to know more do a little research. Otherwise, just take our word for it!

To log in to your WordPress website you need to type in your website URL and add /wp-admin. If your website URL was www.thisisawebsite.com, you’d need to type in www.thisisawebsite.com/wp-admin.

If we designed and built your website we will have changed this login URL to something else to improve the security of your website. If you haven’t received this link yet please get in touch.

Once you reach this page you just need to type in your username and password. If we created your website we’ll have given you these details too.

Once you’ve logged in you’ll be taken to the WordPress dashboard. The menu on the left hand side of your screen is where you can navigate to different aspects of your website.

You’ll need to hover over “Post” and select “Add New Post”.

Step Two – Creating the post

 

When you’ve reached the “Add New Post” page you’ll be confronted with quite a confusing amount of information. You just need to follow the steps below to create your article.

 

1. Add a title

 

Type in your title into the box at the top. If you are writing an article that is targeting a certain keyword make sure this is included in your title as near to the front on the sentence as possible. Once you’ve added a title you will see a link appear below this box – this is the URL you will use to share and link to your post.

 

2. Add your content

 

The big box underneath is where you need to either write or copy your blog article into. There are all of your text options at the top of this box where you can format your content. You can add images into your post by clicking on “Add Media” and uploading your files there.

Some points on blogging best practices:

  • You should aim to make your blog posts quite substantial – a minimum word count being 1500. If you can’t make your posts that long just make sure that you are writing as much as possible without it sounding spammy. Google really prefers longer, more detailed posts as there is more chance that the article is going to answer a visitor’s search query.
  • You should make sure that you include links to your website in your blog posts, even if you are just suggesting that visitors can contact you if they have any questions. Internal linking like this is really important for SEO.
  • Blogs about your local area or your industry are better than blogging about things that are unrelated to your business or website.
  • Separate your content with headers so that is easily digested by visitors. You can highlight your header, go to the drop down box at the top left of the editor and click Heading 2 or below. Never use Heading 1 as this may negatively impact your searching rankings.
  • Link back to your previous blog articles wherever possible.

 

3. Scheduling and publishing

 

Here you can schedule your post to become live automatically on a certain date, preview the post as it will be seen by website visitors or publish the post immediately. There are a few more steps to complete before you can publish your article though!

 

4. Select a category

 

If you scroll down the page, tick the box of the correct category. Don’t forget to do this, and make sure none of your posts are marked as “Uncharacterised”.

 

5. Add some tags

 

Next, just below, you’ll need to add some tags. These are useful for search engines and provide another way for you to link your posts together. If I were to blog about “redesigning a website”, I might want to add tags like “web design leeds”, “wordpress web design” and “redesign your website”.

 

6. Set a featured image

 

Another important step is to add a featured image to your post. This is what will appear in your blog preview boxes and at the top of the article. Landscape images work best, and make sure the file size isn’t above 200kb. Clicking to upload a featured image will bring up the media upload box, where you can drag your file to upload and select it.

7. Write your Meta Title and Meta Description

 

The last step is to write your meta title and description. This is just the Title and Description that appears in search engines. For example:

 

 

You can click “Edit Snippet” and customise what will appear in search engines. You want to write this copy like an ad, as it will be what persuades potential visitors to click on and visit your link. If you are targeting certain keywords, you need to include these in both the title and the description. Again, they need to be as near to the beginning as you can make them.

Include a call to action like “Read more” or, if relevant, your contact information. Make sure you do not write too much or too little for the description, the coloured bar will indicate whether you are in the sweet spot by turning green.

 

Well done! You’ve created a blog post

 

All you need to do now is either publish it immediately or schedule it to become live on a certain date.

 

Advanced

 

You’ve done a lot to make sure your blog post has the best chance of gaining visibility, but there is always a bit more you can do!

 

Optimise your images

 

Search engines can’t see what images are without us telling them. This means that when you add an image you need to include what is called “Alt text” and this is easily done.

In the same menu as you used before (on the left), navigate to “Media” and then “Media Library”. Here you will see all of the images that you have uploaded as well as the ones that are used across your website. If you click on an image that you have included in your blog post you will see further options appear as per the image below.
You can add your alt text and image descriptions in all of these boxes here. This is a great place to include the keywords that you are trying to rank for. Adding these descriptions improves the accessibility of your website too as screen readers will read this text and it will also appear when people hover over your images.

Optimise your links

 

If you have only linked to other parts of your website like your contact page or another blog post then you don’t need to worry about this step. If you have linked to other websites that are not your own it is SEO best practice to make these “nofollow” links. The reasons for this and the definition of a nofollow link are probably worthy of another post entirely, so if you want to know more do a little research. Otherwise, just take our word for it!

If you have added a link within your blog post it will have turned blue when you are in the editor. To add a nofollow link you just need to click from the “Visual” tab to the “Text” tab. This shows you the code behind what you have formatted. All you need to do is change any link going to an external website from:

< a href=”yourwebsite.com”>Your website< /a>

To:

< ahref=”yourwebsite.com” rel=”nofollow”>Your website< />

 

All you’ve done is add rel=”nofollow” to your link, telling Google not to pass on any of your “link juice”.

 

All done! If you have any questions let us know. View other useful guides here.

How To Add And Optimise A Blog Post In WordPress ultima modifica: 2018-02-24T22:29:08+00:00 da Liam Pedley