To take a little bit of the stress away, we’ve listed four digital marketing opportunities that you might not have heard of or tried before. Whether you can take advantage of them will depend on your resources and your particular industry, but we hope that you’ll come away with at least a little inspiration for your next digital marketing campaign.
If you’ve got any experience of Google Analytics you’ll know how vital a tool it is. Analytics allows you deep insights into how people are using your website, where they are coming from, how often they return and much much more. This data is great for analysing how effective each of your different digital marketing activities are performing but it doesn’t provide specific information that can produce any leads.
Fortunately there are a number of tools online that can help identify businesses looking at your website in real time. If you are already spending time cold emailing or cold calling businesses in search of clients, this is a god send. These business users are visiting your website for a reason and most probably they are searching for a service that you offer. As you’re probably aware, for what ever reason a good proportion of your website traffic never picks up the phone to you. Now that you have a list of business users that have already visited your website, you can contact them using the coincidence approach (“That’s funny I was just searching for a service like yours today!”) or using the honest approach (“We use software on our website and can see that you’ve been viewing our service page – is there anything we can do to help?”). Either way, these leads are already warmer than the list your telemarketing team are using.
The two services we have used are VisitorQueue and Leadberry. Which one you pick will depend on the way that you prefer to pay – however they both offer generous trial/free plans and the paid plans are very affordable. Besides, would it be worth spending £10 a month in return for 4 new clients? Each service works by accessing your Google Analytics account and cross checking IP addresses with vast company databases to identify if a visitor is from a specific business. You get access to a list of businesses and can also see which pages they visited and how long they spent on each.
“What about GDPR?!” we hear you cry! Don’t worry, these tools only track IP addresses for businesses so you won’t be processing or handling any personal identifiable data. Any people viewing your site through their home internet connection will be filtered out of your lists.
Creating company prospect databases affordably
You may be used to purchasing a list of businesses or potential clients from a data house or doing your own research and populating a spreadsheet of prospects yourself. Both of these options do work but with the downside of being either quite pricey or taking a loooong time. The best solution we’ve found for collecting contact information for businesses you’d like to approach is by outsourcing this work.
We personally like to use sellers on Fiverr but any freelancing platform like Upwork or Legiit will work. Find an individual selling data scraping or data entry and specify exactly what you need. This is cheaper and more flexible than the data available from a data house. For instance if you want to approach web designers to seek partnership opportunities to white label your Search Engine Optimisation services, these sellers can find as many web design agencies that do not currently offer SEO services in a specific geographic area. This is far more flexible than other options for collecting data and doesn’t break the bank – you can receive around 80 business contacts for £10. Have a look for yourself!
Quora is probably the largest community based question and answering website available. It’s far more comprehensive and less spammy than the likes of Yahoo answers (although maybe not as entertaining?) and can be a fantastic way of generating interested traffic to your website. If you are already blogging regularly to benefit from the credibility it builds and inbound leads it generates, posting informative answers to questions relevant to your business is a great way to compliment this.
Answering questions thoroughly using your industry experience on a regular basis can bring significant amounts of traffic to your website and builds trust with your audience. It’s only a matter of time before you answer a question that ends up trending, boosting your exposure significantly. If you don’t have time to do this yourself, you might want to consider hiring somebody to do this for you for under £20. Have a look at some of your options.
Live chat functionality isn’t perfect for every business but it does provide an immediate and obstacle free means of contacting you. When it comes to removing these barriers and increasing the ways that customers can contact you it’s good to try anything and everything. If you competitors aren’t currently integrating live chat functionality and it’s appropriate for your industry then you should take any advantage that you can get.
We really enjoy the service that Tawk.To provides, made sweeter by the fact that it is free and will be forever. If you don’t have the time to manage this aspect yourself you can hire agents for only $1 per hour to answer queries for you. Tawk.To is incredibly easy to integrate, offers endless customisation options and is fairly lightweight. There aren’t many reasons not to give it a try if you are interested in offering a more rapid and immediate service to your potential and existing customers.
These have been a few outside of the box digital marketing ideas but we are sure there are loads loads more. If you’ve come across something that has worked for you we’d really love to hear about it. Get in touch and we’d be glad to include your ideas within this article.
Liam is a website designer and digital marketer based in Leeds, West Yorkshire. He spent a decade working within the charity sector before moving into the marketing space a number of years ago. Liam always strives to do something slightly different with every project and always designs to deliver results, not just pretty websites.